Supposing you have a formula — a secret recipe — for great tasting chicken.
The problem is your recipe requires your chicken be deep fried in vats of shortening (or grease). The process saturates the meat making it unbelievably messy.
Try to eat a leg and the grease rolls down your arm. Take a bite into a thigh and hot shortening squirts at the guy across the table; maybe across the room. One meal requires a dozens of napkins.
How do you market greasy chicken?
Colonel Sanders turned the negative to a positive. Rather than boasting of greasy chicken he claimed his product was "finger lickin' good."
A mistake marketers often make is what I call "overselling by silence." That is, marketers often don't alert prospective buyers to the product's flaws. (It's akin to overselling by overstating.) By ignoring negatives marketers often miss opportunities to turn negatives into positives.
Read more ►
Saturday, December 29, 2007
Subscribe to:
Post Comments (Atom)
Blog Archive
-
▼
2007
(73)
-
▼
December
(44)
- Indiana GA prayer service scheduled
- More than 22,600 New Jobs Coming to Indiana
- 250,000 teachers quit
- The power of greasy chicken
- Technology Company to Nearly Triple Its Columbus W...
- Kroger is launching a Perishable Donations Partner...
- Benefits vs. costs of govt activism (revisited)
- Coulter blows up Huckabee (again)
- PETA gets away with murder...of animals?!
- The economic lessons of Bethlehem
- Central planning ignores the free market reality
- Benefits of the population explosion
- Ten Days Before Iowa (a la Night Before Christmas)
- The Gospel of Paul
- tidbits on politics from Harpers
- Romney misses op on vouchers
- Mike Huckabee and Kenneth Copeland
- The (New/Tax) War Between the States
- Democrats as slow and hypocritical tax-cutters
- Okie Attorney General Bans Christmas. Seriously.
- Billie Whitted on WCSI
- Hoosier Eugenics: A Horrible Centennial
- Activist 'banned for life' from criticizing homose...
- Mom threatened with jail for teaching kids at home
- 100 most influential conservatives
- Romney, Huckabee, religion, politics and voting...
- unions "less important than we think"?
- Democrats, PAYGO, and "fiscal conservatism"
- an irony of biblical proportions
- Drew Carey on govt vs. private provision of roads
- Feds donate $300,000 of your tax dollars to Columb...
- Birth statistics for 2006 released Dec. 5, 2007
- Oprah's campaigning points to flaw in BCRA
- Daniels reform proposal and local spending
- educational spending and results in Clark County
- 6 ways to love gays
- Wal-Mart is so Cheap!
- Ron Paul on the View
- December edition is in news stands
- White suburbanite riot?
- Wave Of Illegals Turns Into Tsunami
- The Danger of Pluralism
- Electric Car Attacks Gasoline Pump
- Iowa Black & Brown Forum
-
▼
December
(44)
No comments:
Post a Comment